About Me


About Me – Professionally

My professional career began in real estate investment and trust lending. When I became a single father I moved back to Texas to be close to family and changed my career path to process and operations management, training, and consulting. I have over twenty years of experience writing extensively for a variety of businesses, including clothing companies, staffing agencies, manufacturing firms, non-profit organizations. I provide business documentation as well as content and copy writing services.

In 2006, I oversaw the construction of a community garden for a local non-profit serving the HIV/Aids homeless community. That project led to starting a back-to-work program called ‘HopeWorks’, for other non-profits serving the HIV/Aids community. I’ve worked with many community garden and youth projects; mostly in underserved communities and schools. My clients have included several church and outreach ministries, community groups, school districts and youth organizations such as ASPIRE. I have served in the non-profit community as a writer, mentor, advocate, and Board Member.

My goal is to promote your business or non-profit organization and your brand, to make it stand out, and call your clients to the action that leads to success!

 My Philosophy and Writing Style

There are plenty of great writers, copywriters, and content writers available and each has their own unique style and philosophy. It’s important to know if their philosophy and style are a good fit for your organization.

I believe that everything is about relationships! Successful marketing and communication requires a relationship with your audience. Building that relationship takes time; it doesn’t happen overnight.

I typically write in a conversational style. Rather than old marketing techniques that scream at the audience, conversational copywriting entices the reader to enter in to continual interaction with your business. Interaction builds trust. Successful organizations earn the trust of their audience through respectful conversation and a relationship that keeps your readers coming back for more. My dad used to tell me “that people may not remember what you did, but they will always remember how you made them feel”.

  • How do you want your audience to feel about your products, services, and organization?
  • How can you tell your story in a way that invites your audience in and encourages them to play a part in your story?
  • Conversations and stories are what audiences remember!

Conversational writing is one of the best ways to build a long-term relationship with your audience. Whether you are looking for lead generation, sales, or community involvement and support – constant, high quality contact through emails, blogs, and social media maintain that relationship. The right relationship with your target audience is the foundation of all your marketing and brand promotion.

For more information contact me today via the contact form below.

About Me – Personally

 Like most writers, I’m a bit eclectic in my tastes. I spend what free time I have out on ‘The Porch’ (please feel free to read about it in my blog!) with my lovely wife. I find peace and serenity out there. When I am out and about, I enjoy people-watching and sharing meals with my family and friends. That’s probably why I enjoy conversation so much!

Studies show that a sense of awe contributes to a long life. If that’s true, then I’ll be around for a long time. Life is full of wonder…

My friends will tell you I’m extremely passionate about politics (I studied Political Science and Economics at The University of Colorado at Denver) and generally start my days with The Porch followed by my newsfeed. I think they’ll also tell you that I’m a good husband, father, grandfather, and friend!

When I’m not busy writing, I’m usually at Opal’s Farm with Jameson the Farm Dog and his cohorts, Maggie and Sadie, our “rescues” (we’re not sure who rescued who!).

I have a thing for homegrown tomatoes. I’m pretty sure all the world’s problems could become manageable if we’d all sit down together and enjoy a nice, ripe, homegrown tomato!

Contact me today!

Gregory Joel

7804 Whitney Drive

Fort Worth, TX 76108