It’s been a great week around these parts. My Assistant Manager, Joey, and I were in San Antonio earlier this week for the 31st Annual Texas Organic Farmers and Gardeners Association (TOFGA) Conference. We spent two days learning and sharing with other growers from all over the state. On Tuesday, I was part of a panel discussion on Agrotourism. We’d love to thank Kristin Song from Delve Experiences and the other panel members for helping us (and you, we hope) grow our agrotourism business. We are thrilled to be a TOFGA member!
The weather here has been unusually mild for Texas in February. The long-range forecasts, both from NOAA and The Old Farmers Almanac, point to a cold spell in the middle of this month and a last frost date of March 18th. I can’t wait to start getting the Spring crops in the ground. It’s been in the upper sixties and low seventies the last week. Spring Fever firmly has me in its grip. Still, it is February in North Texas…
This has been a week about community. We had our annual membership meeting of the Cowtown Farmers Market yesterday after the market. One of the questions put to all the members was, why do you sell at Cowton Farmers Market. My reason was clear – it’s all about community.
I spent the first part of the week at the TOFGA Conference. This was my fifth one and I’ve come to know people from all over the state of Texas. I look forward to being with them every year. I often learn more from the conversations outside the meeting rooms and that makes the conference expense more than simply worthwhile. It’s a community of farmers and food justice advocates I am so blessed to be a part of.
Cowtown Farmers Market is the same – both with the farmers and with our customers. A member of the market – another farmer – made a comment yesterday that explains the ethos at Cowtown Farmers Market. He said, “I don’t view anyone else there as competition”. This same member I’ve often seen help, or even sell, for another member farmer when they were sick or needed to be off.
We don’t operate from a paradigm of scarcity. We don’t need to stress and fracture relationships through constant competition. Farmers constantly refer customers to other customers who might have something they don’t have. I have benefitted from the wisdom many of our experienced farmers shared so freely. I’ve become a better farmer and a better person by knowing them.
I’ve also come to know many of our customers because they are there every week (and they usually tell me when they’re not going to be there for whatever reason).They’re there in the cold winter and they’re there during the heat of a Texas summer. I come to know what’s going on in their lives, their likes and dislikes, and they mine. Genuine conversations start – what’d you do this week, how’s the family, or asking about something they’d told me about a few weeks ago. There’s a continuity and a sense of community you simply will never find at your local Kroger or Albertsons.
I’d love to see you all come out to the market on Saturday mornings. Come join our wonderful community. Enjoy great people, great fun, and great food! If you can’t make it there, please come out to our new farm stand at 2500 LaSalle and be a part of the neighborhood community we’re proud to be a part of. Don’t worry. The community can never be too big, and besides, there’s always room for one more farmers market, right?
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