Category: Conversational Copywriting

Autumn, Children, Christianity, Conversational Copywriting, Culture, Faith, Fall, Family, Freelancing, Friendship, Generations, Grace, Grandchildren, Gratitude, Opal's Farm, Prayer, Relationships, Simplicity, Thanksgiving, Thoughts From the Porch, Unity Unlimited, Inc., Wellness, Work, Writing

Forget Black Friday. It’s Thanksgiving

gregoryjoel

Thoughts From the Porch: I slept in this morning. I didn’tbother setting the alarm since it was a holiday. I awoke to sunshine streamingthrough the window and it was 9:15 in the morning. It’s not often I miss thesunrise, but I’m grateful for the rest and a lazy morning on the porch.

I’ve had a plethora of text messages this morning. Everyone was announcing their contributions to our Thanksgiving feast. Margaret, Gael, and Mary are busy in the kitchen. Friends have come in and out. Work is on the back burner. The tradition of watching the Cowboys Thanksgiving Day game will be fulfilled. God is so good to us…

Yesterday, Think with Krys Boyd, one of our local NPR shows, interviewed Anthropologist Jack David Eller, about his book, “Inventing American Tradition: From Thanksgiving to Cinco De Mayo”. I was surprised to learn that many of holiday traditions weren’t intended to be traditions at all. What didn’t surprise me is that retailers had a huge part in making them so.

For instance, the Dry Goods lobby tried to have Thanksgiving moved back a week. Then they could have an extra week of the Christmas selling season. I guess since it didn’t happen, they came up with the whole ‘Black Friday’ thing. It became the biggest retail day of the year. It’s since morphed into ‘Black November’ with advertising starting well before Halloween. At least they wait until November First to put the Christmas decorations out…

I don’t get as excited as I used to about the holidays, especially since Mom and Dad are gone. Dad was a big Christmas fan and it just isn’t the same without him. I’m more of a Thanksgiving guy myself. Other than turkey sales, it’s avoided most of the rampant commercialism of the season. We cook a lot, eat a lot, and watch a lot of football and we do with family and friends. What better holiday is there?

The only drawback to Thanksgiving is that it’s only celebrated once a year. I long for the day when communal gratitude is expressed daily. It’s hard not to get along with others when I stay in gratitude. Despite commercial claims, life goes better with gratitude than it does with fizzy drinks…

I could go on and on about the benefits of gratitude and thankfulness, but it’s Thanksgiving and the aroma coming from the kitchen makes it hard to concentrate. I’m feeling a bit inclined to sample the wares there…

I wish you all a Happy Thanksgiving. Take today to take stock of all the blessings. We’ve received. Most of all, take a moment to say thanks for the people in your life.   ff

Branding, Business, Communication, Conversational Copywriting, Freelancing, Listening, Marketing, Preparation

Warnings and Bad Copy…

gregoryjoel

Thoughts From the Porch: Several years ago, when I could stay awake past the ten o’clock news, I used to watch Jay Leno on the Tonight Show. He had a segment of the show where he read ads and articles that probably weren’t edited well. They tended to have a far different meaning in print than the creator originally intended and generated a ton of laughs. I often wondered whether the resulting faux pas’ were poorly edited copy or intentional little pranks by bored writers.

I stopped by our local QuickTrip gas station to fill up my truck yesterday. I noticed the advertising sign above the pump touting their breakfast pizzas and burritos above the pump. Nothing special really – that is until I read the small warning print…

ALWAYS READ THE SMALL PRINT!

I’m not sure what ‘rooster peckers’ are or why they feel a need to warn me about them. I am sure that I won’t be buying any breakfast food at QuickTrip anytime soon. Above all, I’ll be more attentive to reading food labels. ‘Rooster peckers’ in my food is, well, disturbing…

I filled the tank and went on my way. Unfortunately, I’ve been obsessing on ‘rooster peckers’ ever since. I’m not entirely sure this is the kind of brand recognition the marketing department wanted to create. What is a ‘rooster pecker’ anyway?

I decided to research this matter further. Was this a required FDA warning? Why the ‘pecker’ wording? It’d make more sense if it said rooster beaks. That would create a whole other round of questioning. You know, why only rooster beaks and not hen beaks? Does someone determine the sex before they ship the eggs out?

I googled ‘rooster peckers’. I googled the warning. All I learned is that roosters do not have ‘peckers’. I’ll let you think about that…

I’ve been trying to determine how this warning came about. I don’t know anyone with ‘rooster pecker’ allergies. Once ‘rooster peckers’ are in my food I’m unclear as to the damage they could cause. To be honest, I’d be okay if I wasn’t aware of their presence. Now, I’ve seen some strange warning labels, mind you. I’m sure extremely bored bureaucrats have come up with a few just to inject humor into an otherwise, ugly business. I’m beginning to wonder if some QTmarketing employee decided to have a little fun with their work as well. I’m not so sure management would find it humorous.

I left QT with a good laugh, absolutely no appetite, and a keener eye for detail in my writing. Humor is a great tool, but it must be used wisely.

Acceptance, Business, Christianity, Communication, Conversational Copywriting, Culture, Faith, Freelancing, Introverts, Jesus, Listening, Marketing, Patience, Persistence, Stories, Storytelling, Telemarketing, Thoughts From the Porch, Uncategorized, Work, Writing

Telemarketers, Plumbers, and Nazis

gregoryjoel

Thoughts From the Porch: I have a great deal of respect for people who perform dirty jobs. Last month our plumbing backed up. It was a simple fix. The back-flow valve and broken and stopped up the drain. The difficult part of the solution involved the raw sewage that needed to be drained to fix the valve. I can stomach a lot of things, but raw sewage isn’t one of them. Fortunately, we had a plumber friend who helped fixed it in no time. I have no complaints about their hourly rate. Plumbers are paid well for a reason: dealing with ugly, and disturbingly aromatic drainage issue.

business close up energy equipment
Photo by Digital Buggu on Pexels.com

I truly respect people who perform jobs they’d rather not have to do. My friend told me that he’d rather be doing something else, but plumbing had provided a good living for he and his daughter. I know how he feels. I’ve worked jobs I didn’t like because I need to keep a roof over my family’s head and provide food on the table. A lot of people do. Willingness to do what it takes is an admirable trait.

My dad used to tell me that it didn’t matter what I did for a living. Work hard. Try to be the best at whatever job I had. Wise words from a man who grew up during the Great Depression. He understood the value and importance of work. All work was honorable, and one should be grateful to have it. He also grew up prior to the age of telemarketing…

As phone technology advanced from party lines to individual land lines, the telephone became a great marketing tool for business. Telemarketers scheduled their calls around when people would be at home, so they usually called during family dinners (and yes, there was a time when the whole family sat down to dinner…) or when one was in the middle of something. Telemarketers developed a unique knack for interrupting and being a general pain in the you-know-what.

Now that we have cellphones, they can be annoying anytime. One company representing USA Auto Care and some savings club, calls my cellphone at least six times a day. I’ve even counted ten calls from the same company! I’ve tried to block their calls, but they are able to call from different numbers each time. So, I answer the phone, hear the same mispronunciation of my name, and the beginning of the same annoying script. I try to refrain from questioning the caller’s maternal lineage, but I’m not always successful.

In fact, they called again this morning during my ‘porch’ time. I‘ve begun plotting some form of revenge. I’m convinced that even Jesus would have a hard time loving a telemarketer. I told my wife I should get an airhorn to sound of in response to the telemarketers. Her reply was “they are just doing their job”. Isn’t that the same defense used by the Nazis at the Nuremberg trials…

As a freelance writer and a business owner, I know that cold calling is a necessary evil. Telemarketing companies wouldn’t exist if it didn’t turn a profit. Someone out there is staying on the line, right? It’s a numbers game.

I know to that I offer a service and a solution to my client’s problems. I only hope that I’m more sensitive to my prospect’s needs when I cold call.

I’ve gotten it together a bit more since this morning. I’m not getting an airhorn. I wouldn’t like it if someone did that to me. Telemarketers don’t compare to Hitler’s SS, even if they are “just doing their job”. They’ll call again. That’s just what they do. I’ll reply with a firm, “not interested, thank you” and hang up.  

Autumn, Business, Communication, Conversational Copywriting, Culture, Fall, Generations, Marketing, Relationships, Seasons, Service to Others, Stories, Storytelling, Television, Thoughts From the Porch, Uncategorized, What Can I Do, Work, Writing

Telling a Better Story

gregoryjoel

It’s another Monday morning here in North Texas. Thanks to Daylight Savings Time, I was up well before sunrise. That may not be the case when we fall back an hour next weekend. I love the sounds of the world awakening around me. They are more pronounced on Mondays. The quiet of weekends replaced by the stirrings of a busy world slowly going about its business.

antique birch classic daylight
Photo by Pineapple Supply Co. on Pexels.com

I’m not a big television watcher. Occasionally it’s nice to curl up in bed, relax with my wife, and watch old TV shows on the cable. Sunday nights we watch reruns of the old Johnny Cash show. It was pretty edgy for the time, and in a way, for the place it was recorded as well.

The show originally ran from June 7, 1969 to March 31, 1971 on ABC, and was recorded at the Ryman Auditorium. Guests included rock, pop, and folk artists as diverse as Joni Mitchell and The Monkees, a bit surprising coming from the home of country music, the Grand Old Opry. I guess only Johnny Cash could have pulled off such a guest list there.

The “Man in Black” was the consummate storyteller. He related the changing world of Vietnam Era America in a way that few could. I appreciate it even more now that I’m older. His stories take on new meaning.

Storytelling, especially folk tales, seems on the brink of becoming a lost art. Looking back just isn’t as popular as running forward. Sometimes it’s nice to take a breather. Hearing those old stories is a reminder that “no matter how much things change, the more they remain the same”. My kids may not relate to his tales of towns left behind because of a new interstate highway being built, but if you change the words they still apply. Today it’s the town left behind by jobs being outsourced overseas and young people stranded in a sea of student debt…

When I returned to writing copy and content, I chose conversational writing and storytelling as my ‘market niche’. Not only is it important professionally, it’s important personally. Everyone has a story to tell and together we can write a better one. Helping tell, and live, a better story is what we were all created for…

Stories remind me of how connected I am: to the past, present, and future. They are a constant reminder that I’m part of something bigger than me. My story is a part of your story, and vice-versa. Together we can write a better story.

How can I help?

Autumn, Business, Choices, Christianity, Communication, Conversational Copywriting, Courage, Culture, Faith, Hope, Patience, Persistence, Practice, Prayer, Relationships, Stories, Television, Thoughts From the Porch, What Can I Do, Work, Worth, Writing

What’s Your Story?

gregoryjoel

Thoughts From the Porch: A more accurate title for today’s post would be “Thoughts from the Desk”. A cold front flew through the neighborhood Sunday night, leaving a cold Arctic wind and black, rain-filled skies in its wake. It was eighty-one degrees one day and, in the forties the next. I didn’t stay on the porch very long. Needless to say, it’s much cozier here at Dad’s old roll-top. We had chili for dinner last night and our coffee intake has risen dramatically. Something about such weather makes them both taste exquisite and, so very necessary. Such is Fall in North Texas…

clear glass window with moist effect
Photo by Aleksandr Slobodianyk on Pexels.com

Margaret loves to watch the musical competition shows like The Voice, America’s Got Talent, and X Factor. I am not that crazy about them, although I come and watch when she asks me to see a good performance. I tend to be a bit snobbish about such popular shows, but if I’m honest, I’ve developed an interest as well.

I never watched them before. They tend to be too ‘pop’ for my taste. Heck, before Margaret and I married, I didn’t even own a television. I streamed PBS on my computer. I’d hear people talking about the latest ‘star’, but I didn’t have a clue what they were talking about.

I’ve always had a problem with the idea of ‘instant stardom’. There are so many unbelievably talented musicians, singers, and songwriters in the world. They endure the grind of the road, playing in roadhouses and clubs almost every night. Family life, if they have any, is marked with long separations. They pay their dues, hoping for the big break that may never come. Yet, they continue despite the rigors of life as a touring musician.

They do it because they are musicians. They can’t do anything else. I get it. I write because that’s what writers do. I love writing (whether I’m good at it or not…). Musicians perform because they love what they do. I’m grateful for all the indie labels and the Internet for exposing me to so much more of the great talent out there.

I always wondered what attracted people to these programs. Then I watched a few of them and their appeal became clear. They tell a story, and everyone loves a good story.

They all tell stories about the various contestants. Stories that draw the audience in and develop an emotional bond between strangers. The contestant often had some major difficulty to overcome prior to coming on the show. It may be the loss of a family member, recovering from a debilitating illness, of huge obstacles that stood in the way. Each has had to move beyond some trauma and overcome their fears to become the next big star. America votes for who they want to win. Votes are not always based on sheer talent. People love the ‘rags to riches’ story. There’s always someone to identify with. That’s what gets the votes and the ratings…

I see it in my personal and professional life. It’s all about living a better story. I hope to assist others in living, and telling, a better story as well. As the old saying goes, “Actions speak louder than words.”

Once I understood the story, and not just the talent, I saw why these programs have such a following. We love heroes. Everyone wants to be a hero. We love people who overcome terrible odds and win the prize. Great literature, no matter what genre, survives because of heroes. The Voice has been on for fifteen seasons, not because of the talent they showcase, but the heroes they produce.

art business close up decor
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I want to be a hero today, but being a hero requires work. I used to look on these programs with disdain because they seemed too easy – rewards without the work – but it took a lot of practice and courage just to reach the stage. So, I had to ask myself:

  • How many times have I expected to be on the proverbial ‘stage’ without putting in the work to get there?
  • How many times has my fear of rejection, like all the auditions or in my case, submissions, kept me from realizing my dreams?
  • How often have I lacked the courage to take the next step?
  • How often have I sought the ‘easy way out’ or settled for less than the best?
  • If I were absolutely certain it was my last day on Earthy, would I e happy with how I spent it?

I ask myself these questions daily, not because I want to be the next big star, but because I want to be who I was created to be and have life “in abundance”. One of my favorite authors, Henry David Thoreau said,

“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.”

I get it today. Fear can keep me from following my passion. Today, I pray for the courage to take the next step, to be the man I was created to be, and follow it up with action: to step out on the stage despite my fears, perform my best, and grab onto the things that are truly important to me. I hope you do as well…