Acceptance, Business, Christianity, Communication, Conversational Copywriting, Culture, Faith, Freelancing, Introverts, Jesus, Listening, Marketing, Patience, Persistence, Stories, Storytelling, Telemarketing, Thoughts From the Porch, Uncategorized, Work, Writing

Telemarketers, Plumbers, and Nazis

Thoughts From the Porch: I have a great deal of respect for people who perform dirty jobs. Last month our plumbing backed up. It was a simple fix. The back-flow valve and broken and stopped up the drain. The difficult part of the solution involved the raw sewage that needed to be drained to fix the valve. I can stomach a lot of things, but raw sewage isn’t one of them. Fortunately, we had a plumber friend who helped fixed it in no time. I have no complaints about their hourly rate. Plumbers are paid well for a reason: dealing with ugly, and disturbingly aromatic drainage issue.

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I truly respect people who perform jobs they’d rather not have to do. My friend told me that he’d rather be doing something else, but plumbing had provided a good living for he and his daughter. I know how he feels. I’ve worked jobs I didn’t like because I need to keep a roof over my family’s head and provide food on the table. A lot of people do. Willingness to do what it takes is an admirable trait.

My dad used to tell me that it didn’t matter what I did for a living. Work hard. Try to be the best at whatever job I had. Wise words from a man who grew up during the Great Depression. He understood the value and importance of work. All work was honorable, and one should be grateful to have it. He also grew up prior to the age of telemarketing…

As phone technology advanced from party lines to individual land lines, the telephone became a great marketing tool for business. Telemarketers scheduled their calls around when people would be at home, so they usually called during family dinners (and yes, there was a time when the whole family sat down to dinner…) or when one was in the middle of something. Telemarketers developed a unique knack for interrupting and being a general pain in the you-know-what.

Now that we have cellphones, they can be annoying anytime. One company representing USA Auto Care and some savings club, calls my cellphone at least six times a day. I’ve even counted ten calls from the same company! I’ve tried to block their calls, but they are able to call from different numbers each time. So, I answer the phone, hear the same mispronunciation of my name, and the beginning of the same annoying script. I try to refrain from questioning the caller’s maternal lineage, but I’m not always successful.

In fact, they called again this morning during my ‘porch’ time. I‘ve begun plotting some form of revenge. I’m convinced that even Jesus would have a hard time loving a telemarketer. I told my wife I should get an airhorn to sound of in response to the telemarketers. Her reply was “they are just doing their job”. Isn’t that the same defense used by the Nazis at the Nuremberg trials…

As a freelance writer and a business owner, I know that cold calling is a necessary evil. Telemarketing companies wouldn’t exist if it didn’t turn a profit. Someone out there is staying on the line, right? It’s a numbers game.

I know to that I offer a service and a solution to my client’s problems. I only hope that I’m more sensitive to my prospect’s needs when I cold call.

I’ve gotten it together a bit more since this morning. I’m not getting an airhorn. I wouldn’t like it if someone did that to me. Telemarketers don’t compare to Hitler’s SS, even if they are “just doing their job”. They’ll call again. That’s just what they do. I’ll reply with a firm, “not interested, thank you” and hang up.  

Autumn, Business, Communication, Conversational Copywriting, Culture, Fall, Generations, Marketing, Relationships, Seasons, Service to Others, Stories, Storytelling, Television, Thoughts From the Porch, Uncategorized, What Can I Do, Work, Writing

Telling a Better Story

It’s another Monday morning here in North Texas. Thanks to Daylight Savings Time, I was up well before sunrise. That may not be the case when we fall back an hour next weekend. I love the sounds of the world awakening around me. They are more pronounced on Mondays. The quiet of weekends replaced by the stirrings of a busy world slowly going about its business.

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I’m not a big television watcher. Occasionally it’s nice to curl up in bed, relax with my wife, and watch old TV shows on the cable. Sunday nights we watch reruns of the old Johnny Cash show. It was pretty edgy for the time, and in a way, for the place it was recorded as well.

The show originally ran from June 7, 1969 to March 31, 1971 on ABC, and was recorded at the Ryman Auditorium. Guests included rock, pop, and folk artists as diverse as Joni Mitchell and The Monkees, a bit surprising coming from the home of country music, the Grand Old Opry. I guess only Johnny Cash could have pulled off such a guest list there.

The “Man in Black” was the consummate storyteller. He related the changing world of Vietnam Era America in a way that few could. I appreciate it even more now that I’m older. His stories take on new meaning.

Storytelling, especially folk tales, seems on the brink of becoming a lost art. Looking back just isn’t as popular as running forward. Sometimes it’s nice to take a breather. Hearing those old stories is a reminder that “no matter how much things change, the more they remain the same”. My kids may not relate to his tales of towns left behind because of a new interstate highway being built, but if you change the words they still apply. Today it’s the town left behind by jobs being outsourced overseas and young people stranded in a sea of student debt…

When I returned to writing copy and content, I chose conversational writing and storytelling as my ‘market niche’. Not only is it important professionally, it’s important personally. Everyone has a story to tell and together we can write a better one. Helping tell, and live, a better story is what we were all created for…

Stories remind me of how connected I am: to the past, present, and future. They are a constant reminder that I’m part of something bigger than me. My story is a part of your story, and vice-versa. Together we can write a better story.

How can I help?

Autumn, Business, Choices, Christianity, Communication, Conversational Copywriting, Courage, Culture, Faith, Hope, Patience, Persistence, Practice, Prayer, Relationships, Stories, Television, Thoughts From the Porch, What Can I Do, Work, Worth, Writing

What’s Your Story?

Thoughts From the Porch: A more accurate title for today’s post would be “Thoughts from the Desk”. A cold front flew through the neighborhood Sunday night, leaving a cold Arctic wind and black, rain-filled skies in its wake. It was eighty-one degrees one day and, in the forties the next. I didn’t stay on the porch very long. Needless to say, it’s much cozier here at Dad’s old roll-top. We had chili for dinner last night and our coffee intake has risen dramatically. Something about such weather makes them both taste exquisite and, so very necessary. Such is Fall in North Texas…

clear glass window with moist effect
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Margaret loves to watch the musical competition shows like The Voice, America’s Got Talent, and X Factor. I am not that crazy about them, although I come and watch when she asks me to see a good performance. I tend to be a bit snobbish about such popular shows, but if I’m honest, I’ve developed an interest as well.

I never watched them before. They tend to be too ‘pop’ for my taste. Heck, before Margaret and I married, I didn’t even own a television. I streamed PBS on my computer. I’d hear people talking about the latest ‘star’, but I didn’t have a clue what they were talking about.

I’ve always had a problem with the idea of ‘instant stardom’. There are so many unbelievably talented musicians, singers, and songwriters in the world. They endure the grind of the road, playing in roadhouses and clubs almost every night. Family life, if they have any, is marked with long separations. They pay their dues, hoping for the big break that may never come. Yet, they continue despite the rigors of life as a touring musician.

They do it because they are musicians. They can’t do anything else. I get it. I write because that’s what writers do. I love writing (whether I’m good at it or not…). Musicians perform because they love what they do. I’m grateful for all the indie labels and the Internet for exposing me to so much more of the great talent out there.

I always wondered what attracted people to these programs. Then I watched a few of them and their appeal became clear. They tell a story, and everyone loves a good story.

They all tell stories about the various contestants. Stories that draw the audience in and develop an emotional bond between strangers. The contestant often had some major difficulty to overcome prior to coming on the show. It may be the loss of a family member, recovering from a debilitating illness, of huge obstacles that stood in the way. Each has had to move beyond some trauma and overcome their fears to become the next big star. America votes for who they want to win. Votes are not always based on sheer talent. People love the ‘rags to riches’ story. There’s always someone to identify with. That’s what gets the votes and the ratings…

I see it in my personal and professional life. It’s all about living a better story. I hope to assist others in living, and telling, a better story as well. As the old saying goes, “Actions speak louder than words.”

Once I understood the story, and not just the talent, I saw why these programs have such a following. We love heroes. Everyone wants to be a hero. We love people who overcome terrible odds and win the prize. Great literature, no matter what genre, survives because of heroes. The Voice has been on for fifteen seasons, not because of the talent they showcase, but the heroes they produce.

art business close up decor
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I want to be a hero today, but being a hero requires work. I used to look on these programs with disdain because they seemed too easy – rewards without the work – but it took a lot of practice and courage just to reach the stage. So, I had to ask myself:

  • How many times have I expected to be on the proverbial ‘stage’ without putting in the work to get there?
  • How many times has my fear of rejection, like all the auditions or in my case, submissions, kept me from realizing my dreams?
  • How often have I lacked the courage to take the next step?
  • How often have I sought the ‘easy way out’ or settled for less than the best?
  • If I were absolutely certain it was my last day on Earthy, would I e happy with how I spent it?

I ask myself these questions daily, not because I want to be the next big star, but because I want to be who I was created to be and have life “in abundance”. One of my favorite authors, Henry David Thoreau said,

“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.”

I get it today. Fear can keep me from following my passion. Today, I pray for the courage to take the next step, to be the man I was created to be, and follow it up with action: to step out on the stage despite my fears, perform my best, and grab onto the things that are truly important to me. I hope you do as well…

Business, Christianity, Communication, Community, Conversational Copywriting, Culture, Emotional Health, Family, Freelancing, Friendship, Jesus, Listening, Marriage, Neighbors, Prayer, Recovery, Relationships, Simplicity, Stories, Thoughts From the Porch, Uncategorized, What Can I Do, Work, Writing

Rolodexes

 

flat lay photography of calendar
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Thoughts From the Porch: It’s been a crazy week already and it’s only Wednesday. It’s all been ‘good’ crazy. My professional obligations have overflowed into my personal time. Combine them with whatever allergen blew in with the last cold front and I sniffle and sneeze my way through the day…

I was sitting here sorting through the various business cards and it occurred to me that I need a new Rolodex. Some of you know what I’m talking about: that circular file that holds your contacts, addresses, and phone numbers. I’m not sure many people use them anymore. Everyone else seems to organize such things online. I guess my friend Gary was right. I’m a dinosaur…

It’s not that I’m technologically illiterate, mind you. Heck, I write for a living and that includes the web and social media. It’s just that keyboards and screens feel so impersonal at times. Heck, I lost my phone one time and couldn’t call friends or family because their numbers were stored by the phone’s contact list. I can still remember my very first home number – GL (short for the Glendale exchange)1-0249 (and yes, kids, there was a time when they had letters instead of numbers). I could tell you what part of town someone was calling from by the prefix, which was helpful as caller ID was still years away. One memorized the important numbers in one’s life, wrote them in a phone and address book, or filed them on a Rolodex for future reference. Nowadays, they all go to the phone by name instead of having to dial. I was married two years before I could tell you my wife’s phone number. It was filed away by name on a contact screen. Sometimes smart phones make me feel dumb…

Don’t get me wrong. I love emerging technology and all the new toys. They make life, professionally and personally, so much easier. The world has become much smaller as a result, too. It’s nothing to be able to communicate, both audibly and visibly, with folks on the other side of the world in a microsecond. I definitely find research on the internet preferable to the long hours spent in the library or on the phone. Unfortunately, technology is often impersonal at times and that can be brutal on relationships.

As I’ve grown older I’ve come to believe that everything in life is about relationships. For all the connectedness technology enables, it inhibits real relationship. One night shortly after Margaret and I started dating, she asked me to come to ‘family night’ at her house. As we all found our seats in the living room and turned on the movie, it became apparent that no one was either talking or watching the movie. Instead, everyone’s face was buried in a phone screen. I think they were texting each other across the living room. Just so you know, we have great, loving relationships with all our kids, but after that evening I became increasingly aware of the downside of technology – stifling relationships.

I’m not a big ‘phone guy’. One of the biggest complaints a friend has about me is that I don’t answer my phone right away. I leave it in the truck when I’m meeting or working with a client. They aren’t paying me to answer my cell phone. I always return calls. I am not, and I refuse, to be tethered to my phone. Besides, I value ‘face time’, and not the iPhone kind, over phones calls, texts, and emails. One of the best pieces of advice my mentor ever gave me was to spend more time watching and listening. The experts say that much of our conversations are non-verbal. We say more with our body language and actions. Just ask my wife. She hates it when I sigh or roll my eyes and still say okay…

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Something special takes place between people when they sit and share together. The closer my relationship, the more one is aware of the non-verbal cues between one another. My non-verbal cues often indicate a far deeper meaning than what I say. They often turn my “everything’s okay” into “what’s really going on?”. As a result, my relationship with others, and with myself, deepens.

The ultimate face time takes place over the dinner table. In certain cultures, a meal is the most intimate offering one can give to another. To paraphrase another friend, “I don’t get to choose who I am kind to, but I do get to choose who I have dinner with”. Many of my best memories are of meals shared and friendship enjoyed. I guess it’s no wonder that Jesus spent a lot of time hanging out with people over the dinner table…

Here in a bit, I’ll head off to a Development Group that meets weekly to discuss personal and professional development, how to be of service to others, and network with other professionals. It’s something I look forward to every Wednesday. There are no cell phones or computer screens present; only good food and good folks. We spend the time together trading business cards and the weeks news. I always feel uplifted and full of energy when I leave. That rarely happens when I step away from this computer screen.

I’m okay being a dinosaur. What all the great technology doesn’t do is help me be a better human being. I need other folks to help me get there. I need relationships. Technology is a great tool, but they are not the be all and end all. So, before I get to the meeting, I think I’ll stop by the office supply store and see if they carry a Rolodex…

Communication, Emotional Health, Faith, Grace, Gratitude, Persistence, Positive Thinking, Practice, Simplicity, Spirituality, Uncategorized, Work, Writing

Fake it ’til you make it…

Not only is rain predicted for Monday, but the weather gurus say we’ll actually have below normal temperatures for a few days. I’m so ready. The oppressive heat has worn me down: physically, emotionally, mentally, and even spiritually. I normally strive to be positive in my writing. There’s enough negativity and complaining in the world. I’ll be the first to tell you how blessed and grateful I am, but it’s become increasingly difficult to write over the last couple of weeks. I keep visualizing the old “Drug-Free America’ commercial with the eggs in the frying pan – “this is your brain on drugs”. I haven’t partaken of any mood-altering substances, but my brain is definitely fried…

When I was a young person living in Denver, we used to have these unbelievably strong winds that blew down off the Rockies and across the front range every Spring. They were such a force that Denver named its then minor league baseball team, the Zephyrs, after them. I recall a story about the effects of continual strong wind on people and the resulting depression. I guess our heat wave has the same results, for me at least. Perhaps there’s a government grant to conduct multimillion dollar research on my hypothesis…

I’m a firm believer in the old saying, “fake it, ‘til you make it”. I don’t want to be a fake person. God knows I’ve been there. Sometimes I just need to act as if it’s okay until it is. I guess this is one of those times. I must do the right thing, whatever it may be, whether I want to or not, until everything is okay (or the heat wave breaks).

My friend Edgar always tells me that ‘I can’t think my way into right acting, but I can act my way into right thinking’. I used to have that backwards and it didn’t work out so well. No matter how many positive thinking books I read or speakers I listened to, I never became a regular ‘Norman Vincent Peale’ kind of guy. It wasn’t until I changed my actions that my thought processes, and likewise, my attitude, began to change.

One of the blogs I follow asked the question, “What does it take to be a good writer?”. ‘Timing is everything’, as that was the same question I was asking myself on the porch this morning. I’ve thought about it a lot over the last couple of weeks. Work has been slow, and I’ve been frustrated. I question myself constantly.

When I started my blog, it followed my return to writing professionally as a copywriter. As with anything one seeks to perform well in, whether it be sports or the arts, one needs to practice. “Practice makes perfect”, as my Dad would say. The only way to practice is to, as the Nike ad says, “Just do it”. My blog seemed like a good way to develop the proper muscles to excel in my chosen craft…

That being said… I’m often filled with self-doubt as to my writing abilities, especially professionally. Although I have extensive experience in ‘business’ writing, I still question if I can create anything worthwhile for my clients. However, I generally ignore the committee inside my head and produce good work (and on time I might add).

In many ways this blog, which helps me immensely to grow on a personal level, has probably been professional suicide. As I’ve gotten older, I’ve become less willing to deny who I am and the experiences that made me who I am today. Honesty has its drawbacks in the work arena, even though the life experience of someone ‘saved’ by grace is of immeasurable value. That, however, is another story…

I remember my freshman English professor telling a story about Ernest Hemingway (and that’s about all I remember…) and writer’s block. He was asked what he does when that happens. His reply was, “I tell the truth”. I don’t claim to have any corner on “the” truth, but I know what’s true for me. I can’t be something I’m not. Like my father used to say, “If it walks like a duck…”

So, the answer to the question, “What makes a good writer?” is one of honesty and practice. It doesn’t matter if it’s personally or professionally. Writing and honesty both take practice and sometimes practice is hard work.  I need to push through the periods of constant rewrites, frustration, and self-doubt that inevitably come around, whatever the reason. I don’t know if others will think of me as a ‘good’ writer, but I pray they’ll at least deem me honest, despite my shortcomings.

I’m a writer. That’s what I do. I trust I’ll get better with practice. Practice I will. One of my favorite suggestions is from Jack Kerouac’s, On the Road. He says something like, “you have to write with the energy of a Benzedrine addict”. I can get with that. I’ll leave the substances to others better fit to handle them and keep on writing…